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Blood-shot eyes & headaches? You must be suffering from Google Keyword Research;

Google keyword research is more crucial than ever before, as Google adwords is now the world's #1 ad network.Google's content network covers over eighty percent of the globe.

With such reach, the competition grows by the minute. Google is making a killing.Around $4b in income from paid per click in 2007 alone. I dont know how much of that money came from profitable ads, but my guess is more advertisers lost money than made money on the ads.

Let's take a look at the major issues comfronting Pay Per Click

Discovering the exact keywords
Uncovering the right word comos
Creation of successful ad copy
Proper PPC Ad Placement & Positioning
Quality Landing pages
Testing & Tweaking

Finding the right keywords: Its all about the keywords. You need to have the same words people are searching for to get clicks. Or even worse, you will get hits and be charged for them, but the hits are from people looking for things other than your product.

This is a classic catch 22 situation.

You want the clicks, but you dont want every click. That one click from the right person is what we are looking for. You really need to be careful that the keywords you use are the ones suited to searchers looking for your solutions.

However, for you to do this manually takes time and effort. Even worse it might not work out. There are decent keyword research tools out there but there is a big learning curve with most of them. Affiliate marketing has changed with the new PPC Bully. You will find more in the next article. We're still laying out the problems of PPC here. We shall deal with a solution later on!

Finding the Winning Combination: So you spend an insane amount of time that you cant really afford doing intense keyword research for your PPC ad campaign and now you are ready to try them out online. Wait! Not so fast, you are only past the first stage. Having the keywords is great but now you need the right combination. It's pretty similar to taking an exam and the right answer is 786.

If your answer is not 100% right , you'd be 100% wrong. There are no points for near misses. Its very similar in PPC. People are searching for more than specific words. They are searching for specific words in a specific order & specific combination.

You need to be savy in order to attract the right customers. So you really need to carry on researching and testing so that you find out the most successful cmbinations.

This task in it of itself is diffucult, so i wont scare you by telling you that its actually even more complicated. That you need to find out what products your competition are promoting in combination with the landing pages and keywords & keyword combination that are making them a profit in order to make serious money. Fortunately there is an answer.

PPC Bully 2 is a new program that does all the dirty work for you. See my next article for a detailed review of PPC Bully 2. 

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