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Would you be interested in find out what keyword phrases Google think are the most related to your google search query?  Would you like this list of results to be kept updated all the time?  How about being able to access the information anytime you need it?

And furthermore what about if I told you that you could get all the information using nothing but your favorite browser  and a standard Google search?

Interested?  Good, lets get into the detail....

Firstly lets start with the basics and discuss relevance, as this term a very important part of Googles search engine results.

Google wants to provide the person searching with extremely accurate and relevant results possible.  Google are aware that if they are unable to provide this information, it’s likely that searchers will stop using their services altogether, and no searchers means no advertising revenues which is their main source of income!

For a classic example of a search engine losing market share, spend a second for AltaVista?  Back in the day it was the most popular search engine, and very quickly lost the crown to Google because they dropped the ball with relevance.

I don't think there is such a thing as search engine loyalty (at least not for the non Internet Marketing search engine person).  If a better alternative arrives, the average people will just start using that search engine.

Trust me when I say The Powers To Be At Google are very aware of this, and put enormous resources into making sure that when you use Google, the results returned are very related to your search term.

Google need to keep the average searcher happy so that they come back to Google all the time.

Shred Internet Marketers have, of course found ways to "game" Google in the past, so that their own web pages show up in place of what should be the most relevant pages, and such techniques are still used today.

Mostly these black hat techniques are found by Google who is getting smarter at locating these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now providing the most relevant results and has the biggest user base when compared to any other search engine, and that its clear that their primary mission is information relevance to their searchers, does it not make sense to go to their search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that search term into google, I got a list of current pages that Google tell us are the most relevance to that search term (along with a host of ads).

But in additional to these results at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the search terms that they deem to be the most relevant to your search.

If you do some research about this, there is lots of speculation on how google decide on what words are displayed, but no matter what you think I think it's certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be phrases heavily searched on.

In the case of web traffic, the search terms I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a search term to get relevant keywords to that phrase.  For example I could have selected increase web traffic and received a list of related phrases that relate to that term.

This is getting interesting.   Before you pass on this method compared to using your favorite keyword tool, It's my suggestion consider the following.

1)  The information from these searches are directly from Googles data banks, so the information has not been corrupted in any way.

Many keyword research tools do not use information from Google at all (Wordtracker) or combine data from many sources.  Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research data that can be months out of date.

I am not saying that you abandon all other keyword tools in favor of this technique, but I do suggest you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My two favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of getting into a particular niche.

One last thing to remember is that unfortunately not all keywords are supported.  Sometimes there are no related search terms are provided for a given keyword, but given that it’s free I’m happy to not be too worried about that oversight.

And occasionally I have to mention that the terms returned seem a little bizarre.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and have a look at the related search function in Google.  The keyword phrases returned might end up being very useful.

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