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Would you be interested in find out what keywords Google think are the most relevant to your google search query?  Would you like results returned to be kept updated all the time?  How about being able to access the information at no cost?

And furthermore what about if I told you that you could get all the information using nothing but your favorite browser  and a standard Google search?

At least a little bit interested?  Read on....

Firstly lets start with the basics and spend a moment discussing relevance, as this term is at the very core of Googles results returned from your searches.

Google wants to give the person searching with the most accurate and relevant results possible.  They are aware that if they fail to provide this information, it’s probable that users will stop using their services altogether, and no searchers means no ad revenues which is their main source of income!

For a classic example of a search engine losing market share, spend a second for AltaVista?  Back in the day it was the most popular search engine, and very quickly lost the crown to Google because they lost the plot with relevance.

I don't think there is such a thing as search engine loyalty (at least not for the average search engine user).  If a better alternative arrives, the everyday user will just start using that search engine.

Trust me when I say Google are very aware of this, and put enormous thought and manpower into making sure that when you use Google, the results that come back are highly related to your search term.

Google need to keep the average user happy so that they return Google all the time.

Devious Geeks have, of course located ways to "game" Google in previous years, so that their own sites show up instead of what should be the most relevant results, and such tricks are still used today.

Usually these black hat techniques are picked up by Google who is getting cleverer at finding these types of hacks.

Google seems to get it right a lot of the time, and certainly more than the other major search engines at this point in time.

Ok so given that Google is now returning the most relevant results and has the biggest user base compared to any other search engine, and that its clear that their primary mission is info relevance to their users, does it not make sense to use Googles search results and be using this information more when conducting keyword research?

For example lets say your searching for the keyword phrase web traffic

When I entered that search term into google, I got back  list of current pages that Google believe are the most relevance to that search term (along with a host of ads).

But in additional to these results at the bottom of the page they also provide (and here is the key)....

Searches RELATED to: increase web traffic (Their words).

Hmm interesting a list of keywords that Google think are relevant to my search.

Google actually display to you the search terms that they believe are the most relevant to your search.

If you do some research about this, there is some speculation on how google decide on what search terms are displayed, but in any event you think I believe it's certainly worth looking at, isn’t it?

In my testing I found the keywords it came up with seemed to be keywords heavily searched on.

In the case of web traffic, the keyword phrases I got back were

increase web traffic
free web traffic
buy web traffic
google web traffic
web traffic report
web traffic generator
web traffic monitoring
measure web traffic

They all seem pretty related to my original search.

And you can drill down by clicking on a phrase to get relevant keywords to that search term.  For example I could have selected increase web traffic and obtained a list of related search terms that relate to that term.

This is getting interesting.   Before you discount this method compared to using your favorite keyword tool, I would ask that you consider the following.

1)  The information from these searches are directly from Googles data banks, so the information has not been corrupted in any way.

Many keyword tools don't use information from Google at all (Wordtracker) or combine data from many sources.  Here we have information direct from the source!

2) The information returned from Google is of course very up to date, unlike a lot of other keyword research information that can be months out of date.

I am not suggesting that you abandon all other keyword tools in favor of this method, but I do recommend you check it out.  With all the latest whiz bang all conquering, overly hyped software tools that seemingly gets released everyday, sometimes it pays to take a step back and go back to just using a very simple method like searching in Google!

In my case, I actually use this technique in conjunction with other keyword tools, and get the best out of both worlds.  My 2 favorite keyword research tools currently are Nichebot and Market Samurai (google them).

I find the best use of this method is when searching new niches, or when trying to establish the viability of getting into a particular market.

One last thing to note is that unfortunately not all keywords are supported.  Sometimes there are no related searches come back for a given keyword, but given that it’s free I’m happy to overlook that oversight.

And occasionally I have to mention that the search terms returned seem a little bizarre.  But this seems to be in more unusual niches that perhaps Google have not collected enough information for (my speculation).

Get out there and take a look at the related search function in Google.  The keywords that come back might end up being very useful.

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